What's Your Excuse?

January 1, 2017
vehicle wrap, fleet graphics, cincinnati, dayton

Imagine this; you’re driving down the road, you see one truck pass by with white lettering on the side of it. It’s hard to see what it says and you miss the whole point of what that company does. Now imagine this; you’re driving and you see a fully wrapped truck with the name the whole length of the cab, and very colorful. You were able to see the company name and possibly even a picture indicating what that company does. Which one are you most likely to remember when you need that service later on? Sometimes lettering just isn’t enough. Our minds are condition to remember colors and pictures, not a string of words put together in white lettering.

                Every day you see color, and every day you are subconsciously reacting to color. Warm color such as reds, oranges, and yellows, make you remember things. Cool colors such as, blues, purples, and greens, make you feel calm. As you can see, your brain reacts to colors; it’s also more inclined to remember pictures. Which can you remember most easily; Van Gough’s Starry Night, or the last sentence you read? In your memory there is an area called iconic memory; it is a sensory memory for vision. It lasts for a fraction of a second and stored for an instant, the brain often doesn’t store that information in our long term memory. It will however, be stored in the retrieval memory section; only if it has memorable qualities such as colors and pictures.

                A Full wrap has all of those qualities and more! Our artist is trained to see and evaluate what colors will work with your company or logo, to make your vehicle stand out on the road. You want your company to stand out, you want people to remember your name. And what better way to do that than to show them. With a wrap you have endless possibilities of what you can put on your vehicle; bright flashy colors are the first thing a person will notice when driving down the road, at this point you have their attention. The next thing a person will look at is a picture; A picture or some kind of deign on your wrap is the best thing you can do; people would rather look at a picture than read anything. After they look at your picture and see what your company is about the next thing they will look at is your name, and this is where you have them hooked. You were an iconic memory they now have stored in their retrieval memory storage.

                But hey, don’t just take my advice. Take a look for yourself and think; which one would I notice first?